Generation Z
Generation Z includes people born between 1997 and 2010. This is the first generation to have grown up entirely with digital technologies and social networks, with constant access to the Internet and smartphones. This generation has grown up in a context marked by major events such as mass consumption, terrorism, identity crisis, ecological issues, the Covid-19 pandemic and the war in Europe.
Generational characteristics at work :
- Digital native
- A desire for autonomy and independence
- Looking for job flexibility
- Sensitivity to environmental and diversity issues
Associated stereotypes :
- Hyperconnected
- The need for meaning at work
- Anxiety and lack of motivation at work
- Fragile, impatient and individualistic
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