Generation Y
Generation Y, or Millenials, are people born between 1981 and 1996. They are characterized by their familiarity with digital technologies, having grown up with the Internet, cell phones and social networks. This generation has been shaped by globalization, the emergence of ecology and the economic crisis.
Generational characteristics at work :
- In search of meaning
- At ease with new technologies
- Rejection of traditional patterns
- Focus on personal development
Associated stereotypes :
- Ongoing need for meaning and recognition
- Low sense of belonging to a company
- Opportunism
- Fragile, impatient and individualistic
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