Generation Alpha, born from 2010 onwards, is growing up in a fully connected world, where advanced technologies such as artificial intelligence, augmented reality and connected objects are ubiquitous. These children evolve in a digital and globalized environment, with early exposure to screens and increased opportunities thanks to modern technologies. They are growing up against a backdrop of economic crisis, high economic and social stakes, and war in Europe.

Potential generational characteristics :

  • Highly adaptable to technological change
  • High digital skills
  • Easy access to personalized education through technology
  • Awareness of global issues from an early age

Potential stereotypes :

  • Dependence on technology
  • Poor attention span
  • Strong individuality
  • Predisposition to innovation

 

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