The baby-boomer generation includes people born between 1946 and 1964, a period marked by an explosion in births due to the return of soldiers and the economic prosperity of the 30 glorious years. This generation was also marked by the political protest movement of May 68, the Cold War and the beginning of Europe.

Generational characteristics at work:

  • Loyalty to the employer
  • Respect for hierarchy
  • Valuing effort
  • Social recognition through work

Associated stereotypes:

  • Realization mainly through work
  • Stress in the face of new technologies
  • No challenge to authority
  • Low ecological awareness

 

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